Despite the continuous growth of social media channels (Twitter, Facebook, Instagram,
etc.) and of messaging apps
(WhatsApp, Telegram, Viber, etc.), for most customers,
the telephone remains the preferred method for reaching
support agents and
the most effective communication channel for resolving customer support issues.
A phone number with IVR is a powerful tool for a large business that
has many employees, to direct calls to the the proper department
or individual, without
the expense of 24-hour coverage of human telephone receptionists.
Utilities companies across the world are facing a conundrum, as customers who
are now increasingly accustomed to a seamless customer
experiences from e-commerce
companies, are now expecting the same level of support from them as well. Until recently,
been content with the utilities sector providing stable services,
but they now expect a customer experience at par with that of the